As the leader of the UX team, I was responsible for designing a comprehensive end-to-end suite for an e-commerce platform, starting from the ground up.

Each group of users, such as Platform Admins, Store Admins, Vendor Admins, and Customers, has distinct requirements and expectations for their user experience. Therefore, it's essential to design tailored experiences that meet the unique needs of each user group.

All portals are designed to complement each other, functioning as two sides of the same coin.

From the outset, multilingual support is carefully considered and implemented across all interfaces.